Gaze is the product of Rich Media and Revolutionary Design.

Gaze is your key to new vistas of advertising volume and efficiency.

Specifically, Microsoft Gaze is based upon contextual ads and rich entities. The contextual advertising offered by Gaze uses semantic analysis to determine dominant keywords within the content of a published web site. Rich entities are defined within Gaze as pieces of content that are enriched with additional pre-defined attributes that are interesting to the users.

Sometimes, the dominant keywords of a site are truly representative of what the content is by using technologies like KEX (keyword extraction) and smart algorithms. However, people are pretty complex and the dominant keywords may not actually reflect what the reader's main interests are. Gaze approaches this complexity as an opportunity to engage people in a revolutionary way to learn more about what they want. This way, Gaze can serve more contextually accurate advertising.

The rich entity is the key to the process. Take the rich entity of a celebrity like Paris Hilton. If someone is interested in a celebrity then they are often curious about certain elements (or attributes) of the celebrities life such as birth place, birth date, favorite hang outs, video clips, etc. Gaze can create a rich entity is a phrase that can be monetized with additional attributes and entity types such as Famous People, Location , Product, Company, and Event. These entities are used to engage the reader and narrow down the ads that will be most meaningful and interesting to them.

As viewer interest grows, so will your business returns.